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photo courtesy of Gurmé Sevilla
You may recall when a few months ago I wrote about Bodega San José closing its doors after more than 80 years (the Bueno family took over the location around 1935). This was because the present owners of the building refused to renew the lease this year, presumably because they got a more lucrative offer. And here is the result.
Surely this is identity theft? Taking over a cherished family-run bar, doing a big reno, and then not only keeping the same name but putting “desde 1893” in your logo. This new bar (actually “desde 2021”) has nothing to do with the old one and is nothing like it. I’ve seen photos on their (new) FB page and it looks like your typical gastro bar inside. It’s irksome that they are staking claim to a history that was never theirs, obviously trying to profit from it. Not the first time I’ve seen this happen here, but perhaps the saddest one for me.
casa azahar 
Sickening. This was one of my favorite places. I won’t be going there again.
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It would make me too sad to see it now.
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The same happened in Jerez a few years ago with Bar Los Plateros, a great little tapas bar in Plaza Plateros. The owner put up the rent and the folks who ran the bar had to move to a new place around the corner. A relative of the owner then reopened the bar with the same name. The folks who had run the bar had called their new bar Los Plateros of course! The loyal clientele moved to the new bar so the ‘imposter’ was a bit empty for a while…..but with the tourists who had no idea of the history the Plaza is a central space which is very popular so business picked up for the new bar. Both have survived the pandemic so far but we never go to the imposter….original is best!
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I remember the whole Plateros story, and never went to the “confiscated” location again. The new one is actually quite nice.
There are two places I know here that were taken over after the owners died, which is fair enough, but they continued to “cash in” on using the old name and really pretending it was a continuation of the old place. Shameless.
Another favourite place here closed last year and the owner sold the building to a group of partners who are going to reopen with the same name and concept. Assuming the owner approves of this (?) but will find out more when we meet up for a beer.
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