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Was passing through the cosmetic section of the Corte Inglés this morning (we had been shopping at the supermarket there) and saw a big Clinique display that was promoting high impact mascara and I thought WTF???

Like, what the hell does that even mean?

I said to Nog that I was convinced cosmetic companies must have some sort of in-joke competition amongst themselves to see who can come up with the most absurd promotional jargon and still get people to fall for it. Anyhow, we had great fun on the way home coming up with the various benefits of wearing high impact mascara.

Must be the heat. 😉