easy-open.jpg Yeah sure . . .

Why is it that so many of these new ‘easy open’ products end up being anything but?

To be fair, the round flip top tins do tend to open quite easily, but rectangular tins usually get stuck at about the 2/3 open point so you end up having to dig out the sardines (or whatever) with a fork while you risk having your thumb sliced open by the sharp edge of the partially opened lid.

But the worst offenders have to be the tear-off tetrabrick packages which usually end up with a small fountain of juice, etc landing all of the kitchen work surface (and often on oneself). And that is only if it can be torn open – usually scissors are required.

Then there are the ‘easy open and re-sealable’ cellophane packets of pasta. Ha! These seem to have been sealed with superglue so that when you gently pull the top open the cellophane rips half-way down the packet and meanwhile the ‘re-seal’ sticky tabs immediately lose all stickyness and so even if you managed to get the thing open without destroying the packet a clothespeg is required to seal it up again.

I know it’s a silly rant, but it’s the blatant ‘false promise’ by these marketing guys that mostly annoys me. Like, who are they trying to kid? f_cross.gif