So a couple of weeks ago my friend, and fellow sherry educator, Chelsea Anthon @chelsea_anthon got in touch to tell me about her new non-profit initiative Amigo del Día. It sounded like a great idea to me, so when she asked if I wanted to help out of course I was happy to get involved. For those of you who don’t know Chelsea, she is the founder and driving force behind Sherry Week, which has helped put sherry wines on the international map.
The idea behind Amigo del Día is to help promote independent bars and restaurants as they begin to reopen after the Covid shutdown, and also while they recover. The first campaign is called Let’s Lunch and it is based on the Spanish lunchtime set menu (menu del día) which traditionally includes a starter, main course, dessert, and beverage. Restaurants can register on the website and upload their own menu del día, which they will offer to the public between July 20-30. Registration is free of charge, as is the all the promotion provided, including material that can be downloaded.
For an extra fee Amigo del Día is offering restaurants the option of a menu app that their customers can access by scanning a QR Code with their phones. This digital menu is free for Amigo del Día participants from now until August 1st.
Within a couple of weeks hungry customers will be able to start searching on the Amigo del Día website for participating restaurants in their city, see the menus and check options available (takeaway, delivery, eat-in). They will also be able contact restaurants directly to either book a table or place orders.
It’s still early days but I remember the early days of Sherry Week too and believe that this initiative has legs. I think it’s a great way of not only helping our favourite bars and restaurants get back on their feet, but also to stay with us. Because the effects of Covid are going to be with us for some time to come. And remember that this is an international affair, so you can also look up great places to eat for once we get back to travelling again. I’m so happy to be a part of this.
If you’d like to help spread the word, and help get your own favourite restaurants involved, get in touch by emailing firstname.lastname@example.org and let them know you’d like to be a part of the Amigo del Día team of global ambassadors.
Meanwhile, you can follow @amigodeldia on Twitter, Instagram and Facebook.