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identity theftphoto courtesy of Gurmé Sevilla

You may recall when a few months ago I wrote about Bodega San José closing its doors after more than 80 years (the Bueno family took over the location around 1935). This was because the present owners of the building refused to renew the lease this year, presumably because they got a more lucrative offer. And here is the result.

Surely this is identity theft? Taking over a cherished family-run bar, doing a big reno, and then not only keeping the same name but putting “desde 1893” in your logo. This new bar (actually “desde 2021”) has nothing to do with the old one and is nothing like it. I’ve seen photos on their (new) FB page and it looks like your typical gastro bar inside. It’s irksome that they are staking claim to a history that was never theirs, obviously trying to profit from it. Not the first time I’ve seen this happen here, but perhaps the saddest one for me.