Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. “What’s going on?” asks Barbara Brenner in Pink Ribbons, Inc. a new film coming in 2012.

This looks like an excellent documentary by the always excellent National Film Board of Canada. Hope it gets people to open their eyes. Have always hated the whole Pink Thing.