Honest to fuck I couldn’t believe my eyes. It was just about tolerable when they put a big I HEART Sevilla sign at the top of the stairs below the Setas a couple of years ago but today I spotted this massive LED flashing billboard stuck up there and I dunno. It’s like every day we are losing a little bit more of our city. Apparently this sort of crass display of, well, crassness has become a bit of a global trend. I mean, you expect to see tacky flash like this in Vegas, Times Square, Tokyo etc but now it’s everywhere. Heck, massive billboards like this are now (dis)gracing the façades of churches, museums and other historic buildings across Europe and, frankly, it’s sickening. And disheartening. Because I almost wanted to hope that the promise of “sustainable tourism” would have at least been given a chance. Instead it looks like the worst is yet to come.
In the 60s I read a memoir by someone who was actually in the advertising business (there was a photo inset of magazine and newspaper ads he had designed), and he passed a remark I will never forget: “some day I will finance a corps of men who will go about the country at night on silent motor-bicycles, chopping down the billboards.”
I kind of like highway billboards, kind of a blast from my past. But these flashing LED monstrosities are total eyesores.