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Tag Archives: scams

“skinny girl” wines? wtf?

23 Thursday Feb 2012

Posted by azahar in culture, food & drink, wine, wtf?

≈ 18 Comments

Tags

marketing, scams, skinny wines, wine, wtf?

So I came across this today, which I thought was quite vile. A brand called “skinny girl” (bad enough in itself) that is promoting “skinny wine” at – gasp! – 15% fewer calories than a regular glass of wine. WTF?

Apparently this is the brainless-child of someone called Bethenny Franklin, who previously marketed a range of “skinny cocktails”…

This supposed “Food-Health-Lifestyle Guru” appears to be promoting more alcohol consumption with less guilt about getting fat, as none of her wine products are lower in alcohol than other wines, and are only slightly lower in calories. According to this Wine Spectator article, most dry wines are about 100 calories per 5-ounce glass, though may vary up to as high as 120 calories. So what Franklin seems to be marketing is the opportunity of doing the same amount of liver damage with only the tiniest bit less damage to one’s already anorexic figure…


…because who the hell else would care so much about 20 extra calories a glass???

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