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Tag Archives: marketing

“skinny girl” wines? wtf?

23 Thursday Feb 2012

Posted by azahar in culture, food & drink, wine, wtf?

≈ 18 Comments

Tags

marketing, scams, skinny wines, wine, wtf?

So I came across this today, which I thought was quite vile. A brand called “skinny girl” (bad enough in itself) that is promoting “skinny wine” at – gasp! – 15% fewer calories than a regular glass of wine. WTF?

Apparently this is the brainless-child of someone called Bethenny Franklin, who previously marketed a range of “skinny cocktails”…

This supposed “Food-Health-Lifestyle Guru” appears to be promoting more alcohol consumption with less guilt about getting fat, as none of her wine products are lower in alcohol than other wines, and are only slightly lower in calories. According to this Wine Spectator article, most dry wines are about 100 calories per 5-ounce glass, though may vary up to as high as 120 calories. So what Franklin seems to be marketing is the opportunity of doing the same amount of liver damage with only the tiniest bit less damage to one’s already anorexic figure…


…because who the hell else would care so much about 20 extra calories a glass???

I gotta job!

08 Wednesday Dec 2010

Posted by azahar in sevilla, welcome, work

≈ 19 Comments

Tags

marketing, social media

My first real new part-time freelance job since starting off this season as a social media manager … got the phone call yesterday afternoon. And I did that whole jumping up and down thing. It really was very exciting.

I’ve actually had three meetings this past week with tapas bars/restaurants that I feel could use my services, and I showed up with everything set up and with my presentation totally organised and – I hope – interesting. Made me realise more than ever that I’ve got to get myself an iPad…

But otherwise and that, I have a new job! And the great thing is that this job didn’t actually exist until I created it, packaged it up in an interesting way, and then went out and convinced a few people they really needed and wanted this, and that I was the best person to set it up and maintain it for them. This is a really big step for me. I mean, sure, it’s just part-time, but with a few more of these I could maybe end up being something resembling full-time.. maybe.

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