Well… I say new. To be honest I’ve never actually had a proper logo for the Sevilla Tapas food tours, though I’ve used various orange-themed images over the years over all my messy websites. This was a team effort with my friend Paul who, back in August, also helped me turn my hot mess of websites into a manageable dishevelment. And so this week Paul fine-tuned the basic logo concept I came up with and then properly vectored it for me.

The “problem” I have with my “brand” is that I am both Azahar Sevilla and Sevilla Tapas and they are kind of one overlapping brand with different… um, thingys going on. But probably people know me more as Sevilla Tapas. So after I saw that jerkoff using Sevilla Tapas Tour on his social media I decided to take a stand and reboot Sevilla Tapas Tours, an account I set up years ago (2013) in case anyone tried to use my name. In hindsight I should have also set up Sevilla Tapas Tour but whatever. Anyhow I’m a bit in transition at the moment so you may see some changes coming up for 2024. At least I hope so!