Bar Las Teresas yesterday, and a chilled late Sunday afternoon vibe. I stopped by after a lunchtime tapas tour for a penúllitma and a chat with the guys. This is one of the many family-run bars in Sevilla that I’ve developed a close friendship with over the past 24 years. Seeing these bars now being overrun by greedy copycat food tour operators is really heartbreaking. But there are still occasional moments like this.
This takes me back to a subject near and dear to my heart …. the many tapas bars I have come to know and love during the many years in Sevilla. And since starting my Sevilla Tapas Tours many of them have also become places I have enjoyed a working relationship with. This is a job I created for myself that I love, and one that has developed organically since I began the original Sevilla Tapas website in 2007. Then in 2014 I created We Love Tapas as a complimentary “sister company” so I could offer a slightly different style of food & wine tours that would maintain the quality of the ones I had built up over the years.
It was while I was developing We Love Tapas that I first noticed a huge increase in the number of food tours being offered in Sevilla. And upon closer inspection I saw that some of them were actually blatant copies of my own tours. A little further research showed how the copycats had previously been in touch with me for information, or had even sent “clients” on my tours so they could see what I did, where I went, etc. And I found this disturbing. Not because I have a problem with healthy competition – something that can indeed keep you on your toes and stay aware of changes in the market. But because many of these new tours were cutting corners and were so inferior in quality that they were an embarrassment. It always seriously upsets me that someone would ever leave Sevilla thinking the food here is anything less than amazing.
Well, that’s the free market for you. And as I say, nothing wrong with competition perse. BUT… what the fuck is it about people who just copy tours without a care for the bars themselves? I mean, I have personally known all of the bars that have ended up being a part of my food tours for many many years. I know the owners, the staff, we already had a relationship. And we also respect each other. So I’ve never asked them to give me a “deal” on prices, I’ve never insulted them by saying I was “supporting” them and was “good for their business”. Frankly, none of the places I go to on my tours need my business because they are always busy and buzzy… which is WHY I go to them. I love them.
Let me repeat. I LOVE them.
So when I see many of the aspects of why I love them being abused and eroded by thoughtless and greedy tour operators it pisses me off. I don’t have formulaic scripted food tours like these other ones. Mine are very personal and they vary a lot, depending on the number of people and client preferences. For example, there are bars I will only go to with two clients, and other bars I know are good for larger groups of up to 6, because they have the space and we won’t “stick out” like a group of tourists. Which is to say that I respect the “ecosystem” of these bars.
Because these types of bars do have their own “ecosystem”, many having been developed over generations, with family and friends and regular clients that are a part of the fabric of what makes them so special. Of course these are the places that everyone wants to visit. But what I do is choose the ones that I think work well for visiting, and for the others I give a list to my clients and recommend they go on their own.
Something that these Copycat Food Tour Operators haven’t seemed to figure out (duh) is that … you can’t just fill the same bars with more and more tourist tours and expect them to remain “authentic” and “local”! Also guys, there are MORE THAN 3000 TAPAS BARS IN SEVILLA. Surely if you are a new company starting out you should look to find your own favourite bars, and make yourself appear unique by not just doing what others are doing. Think about it.