If there’s one thing the latest holiday long weekend (October 8-12) has shown it’s that nobody gives a fuck about so-called sustainable tourism. What l saw in the bars and in the streets was total greed in action and it was not pretty. Visitors desperate for an “experience” and a tourism/hospitality industry that only cares about massive profit. All backed by the government that miraculously discovered the Covid data it needed to justify the elimination of all restrictions just in time for the biggest national holiday between summer and Christmas. Coincidence?

Most people appeared to have thrown caution to the wind in terms of Covid (no masks or social distancing AT ALL) while hotels were crowing about having a 90% occupation rate, and many bars were allowing way too many people inside… back to normal! What short memories we have. And how stupid we are to blindly believe that we are safe at “Level 0” when just a few days previously we were not. I get it, sort of. People are tired of being locked down, shut in, etc. Except most people haven’t been. They just haven’t been able to go on holiday abroad without testing or pack themselves into tapas bars. Boo fucking hoo.

I truly see this sudden return to “normal” in Sevilla with cheap flights, hordes of mindless (and maskless) tourists milling about everywhere, streets clogged, bars and restaurants overflowing, as not only a special kind of hell, but also a reaffirmation that people, at heart, are basically selfish assholes.

I mean, have we not learned anything during these past almost 20 months?? Have we not learned to re-evaluate what is truly valuable to us? Have we not given one thought to the idea that our past NORMAL was in part what caused this most recent global catastrophe? Apparently not. And even though there has been a lot of press about the concept of sustainable tourism, it looks like that is just so much lip service. No such thing exists at the moment.