When I first started using Instagram I made sure I didn’t make the same “mistake” I had made with Twitter… having too many accounts. So I started using my @azahar Instagram account for everything: personal, travel, sherry, tapas, food tours. I didn’t realise back then that I would end up using Instagram so much, but decided to leave things as they were. Of course this ended up with some confusion with linking, and people who knew me as Sevilla Tapas would use @sevillatapas on Instagram, which linked to nothing. So I created a @sevillatapas account as a placeholder, which directed people to my @azahar account. I also created a @sevillatapastours placeholder account, mostly so that b*tch who stole my name couldn’t start using it, but also because that’s how many people know me.
Then this week I decided to add social media links to the @sevillatapas account so that, say, if someone used that on Instagram, it would link to my Sevilla Tapas twitter and facebook. Confused yet? Anyhow, by doing that suddenly I started getting all kinds of new followers as this automatically sent out notices, and I wondered whether I should have just changed the name of the @azahar account. Too late now!
Meanwhile, I did set up a separate @WeLoveTapas Instagram last year, which made sense as it is a separate business and brand. But, for now at least, I will keep using the @azahar account for everything. Phew!